Video Production
Video Content
Video is the perfect form of content for telling stories and capturing attention. It is simple, effective and resonates with the viewer. Whether its social media content, advertisements or animation explainers, videos bring stories to life in a way images cannot. According to research on retention, people absorb and retain more information through video content than through any other type of content. This makes it a vital part of any communication one can use to deliver a message.
%
In 2022 82% of global internet traffic will come from video streaming and downloads
%
of consumers want to see more video from their brand or business they support
What is the video production process?
1) Discovery & Ideation
A deep dive into the purpose, strategy and goals for the video project. We bring our minds together and come up with incredible ideas to select from that will be the star in the project. We take the ideas and subject them to rigorous critique to test their relevance, value and impact.
Pre-Production Steps
- Video strategy/goals
- Idea selection
- Project timeline
- Script creation
- Venue location( If needed)
- Budget
2) Production
This is where the fun happens! Shooting all the interviews, scenes, audio recordings and footage for your video. This is where the story comes to life and starts to evolve as we spark new ideas to add during the process.
3) Editing
This is where the magic happens. Taking all the raw footage and piecing it together like a master craftsman would. Creativity along with skill are the true driving force behind the process and what turns ordinary into extraordinary.
4) Review & Publish
The video is reviewed for any changes and can be launched onto the various platforms. This is not the end however, we must still be sure to track performance and gain insights to plan for future projects.