Search Engine Optimization

How Does SEO Help me?

Search engine optimization(SEO) is the practice of increasing the quantity and quality of traffic to your website through non-paid (known as organic) search engine results. Though it is technical, it is not an exact science and does take time for its effects to show, anyone that tells you otherwise is being untruthful.

Although the name suggests it is a search engine function, it actualy is determined alot by people and their behavioural tendancies when searching online. The words they are using, the type of content they wish to consume and the answers they looking for. Understanding this about your target audience lets you connect to them with the solutions you offering.

%

of online experiences begin with a search engine

Website development

What is the SEO process?

1) SEO Auditing

Taking a look at the current state of the SEO landscape which entails getting to know your particular story and vision, and ofcourse the website itself. The SEO audit helps evaluate all the elements that impact the websites performance in organic search. Analysing and reporting on them to have a clear picture which will then inform the strategy going forward.

12 Step SEO Audit

  1. Analytics and Console setup
  2. Crawling and Indexing
  3. Meta and Structured Data
  4. Content
  5. Links and Navigation
  6. Images
  7. Video
  8. Mobile
  9. Speed
  10. Security
  11. International and Multilingual sites
  12. Backlinks(Off page)

 Based on industry leader: Moz

2) SEO Content Creation

Content is the corner stone of search engine optimization and the primary driver in determing the outcome of your SEO journey. Good quality content designed and created to enhance user experience always does better than poorly generated content.

9 Types of SEO Content

  1. Blog Posts
  2. Short Form Articles
  3. Long Form Articles
  4. Visual and Photo Galleries
  5. Detailed Lists
  6. Interactive Tools
  7. Guides
  8. Infographics
  9. Video

3) Implementing SEO Strategy

The SEO audit and the content creation come together and we can begin to effect changes. This may take the form of various efforts such as in site architecture and internal linkages so your website can be viewed the way it should by users and search engines.

4) Ongoing SEO

While SEO can be once off in some aspects, an ongoing SEO strategy is neccesary to be able to track results and anaylse which strategies works best. Search engine rules  are always changing and so this requires active participation in the SEO strategy.